YG MARLEY & SPECIAL GUESTS: LAURYN HILL, THE FUGEES + BUSTA RHYMES (COACHELLA 2024)
For YG MARLEY'S 2024 COACHELLA performance, this was an origin story of Black excellence and royalty. We included prominent figures that championed freedom of thought and expression, pride in your identity, spirituality, equality and justice. These visuals were presented with unique use of lighting and beautiful architecture as we’re traveling through different dimensions. We use the elements of stars, space, light and energy as transition elements that will transport us throughout space and time on this journey.
JIMMY FALLON TONIGHT SHOW, YG MARLEY with LAURYN HILL, (2024)
BETAwards (2024) LAURYN HILL & YG MARLEY PERFOMING “PRAISE JAH IN THE MOONLIGHT”
For BLXST’s Coachella performance, the visuals were loosely based upon the story of a Chauffeur Service called ‘Evgle and Sons’, taking the audience through destinations and points of interest highlighting BLXST’s experiences on his own personal journey.
Every experience and location isn’t necessarily rooted in reality but more so, they represent a mental and emotional state. We created what that feeling looks like but still in an environment that is more true to life and scale.
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Every experience and location isn’t necessarily rooted in reality but more so, they represent a mental and emotional state. We created what that feeling looks like but still in an environment that is more true to life and scale.
CREDITS:
Direction and Content - FRAMEWORXLA
Executive Producer - Amish Dani
Creative Dir - BLXST & FRAMEWORXLA
Content Producer - Ava Bramen
Art Direction: POETIK
Production Coordinator: Brandon (Amionbrand)
Content Team: Wolves Visuals, Fezz Stenton, Pix3lface, Direct Devin, Adam Villaseñor
Direction and Content - FRAMEWORXLA
Executive Producer - Amish Dani
Creative Dir - BLXST & FRAMEWORXLA
Content Producer - Ava Bramen
Art Direction: POETIK
Production Coordinator: Brandon (Amionbrand)
Content Team: Wolves Visuals, Fezz Stenton, Pix3lface, Direct Devin, Adam Villaseñor
MORA (August 2023)
For MORA’s Latin Tour, he jouneys on a psychedlic trip with this woman and coming down this high into a blissful euphoric experience. This trip incorporated the themes of realism, surrealism and fantasy distorting time and humanity. Mora is on a emotional rollercoaster with this woman who he loves but the relationship is toxic and knows she isn’t good for him but the emotional and sexual attraction keeps him coming back. We used doors, shapes and objects as portals to transition for each world to the next. As well as utilizing negative space as a way to enhance realism throughout Mora’s psychedlic trip.
CREDITS:
Creative Production - FRAMEWORXLA
Production Designer - Mike Carson
Creative Dir - FRAMEWORXLA x MORA
Lighting Designer - RCW
Laser Designer / Programmer: Adam LaBay
Drafter/Technical Designer: Benjamin Van Brande
Content Direction: POETIK
Content Team: T2 Visuals, ImageFlux, Aaron Kaminar, Jill Crowner,
Brandon (Amionbrand), Randy Cano, Eddie Perez, Wolves Visuals, Kenaim, Jenni, Fezz Stenton
Creative Production - FRAMEWORXLA
Production Designer - Mike Carson
Creative Dir - FRAMEWORXLA x MORA
Lighting Designer - RCW
Laser Designer / Programmer: Adam LaBay
Drafter/Technical Designer: Benjamin Van Brande
Content Direction: POETIK
Content Team: T2 Visuals, ImageFlux, Aaron Kaminar, Jill Crowner,
Brandon (Amionbrand), Randy Cano, Eddie Perez, Wolves Visuals, Kenaim, Jenni, Fezz Stenton
MORA (Vina Del Mar Festival in Chile, c.Feb/2024)
For Mora’s performance, the visuals were a continuation from the pyschedilic trip on Mora’s Latin tour. This will be a surreal journey. Mora is on a high, so this journey is a happy and liberating experience.
We used mouth shaped portal as the main structure and for transitions into each world. We also included some prominent landmarks that represents the Latin culture Mora comes from and placed them in surreal landscapes.
CREDITS:
Direction, Design, and Creative Production - FRAMEWORXLA
Show Designer and Executive Producer - Amish Dani
Content Director - POETIK
Producer - Ava Bramen
Content Team - Wolves Visuals, Pixelface, KAT, Kenaim, Brandon (Amionbrand)
BIG SEAN (Coachella, c.2022)
For Big Sean’s Coachella performance, we explored the concept of the “Heroe’s Journey”. The “Hero’s Journey” explores the ups and downs of Sean’s journey as a public-facing person. Through architectural landscapes, each space represents different milestones + experiences, the vision of this underdog turned champion, was to make a statement. A lot of people over the years have doubted Sean’s lyrical abilities, some even predicting he wouldn’t last long in this game but this performance sent a message that he IS here to stay.
CREDITS:
Production Design - The 92 Group, Mike Carson
Creative Direction - Mike Carson x POETIK
Services Provided by FRAMEWORXLA: Creative Producer,
Screen Content Production, Notch, and Video Playback
Production Design - The 92 Group, Mike Carson
Creative Direction - Mike Carson x POETIK
Services Provided by FRAMEWORXLA: Creative Producer,
Screen Content Production, Notch, and Video Playback
BABY KEEM (Coachella, c. 2022)
For Baby Keem’s performance, we explored the concept of an underwater world called the “The Melodic Blue”. The Melodic Blue is based on Mother Nature. The Melodic Blue is a place that isn’t good for Keem but he keeps getting pulled in and can’t resist. We imagined structures through 3D enviornmental builds that told a story about the journey Keem goes through.
CREDITS:
Direction, Design, and Creative Production - The 92 Group, Mike Carson
Creative Direction - Mike Carson
Creative Consultant/Content Direction - POETIK
Direction, Design, and Creative Production - The 92 Group, Mike Carson
Creative Direction - Mike Carson
Creative Consultant/Content Direction - POETIK